Same ad traffic, 35% more conversions.
HappyDog is a home loan company built for public employees through CELP, the California Employee Loan Program. They were spending $70,000 a month on Google Ads and sending that traffic to a site that didn’t show who they serve or why they’re different.
Most lenders treat public employees like any other borrower. HappyDog doesn’t, but their site looked like every other mortgage template. On an early call the founder told us he was “actively repulsed” by it. The ads brought in the clicks, and the page lost them.
We paired conversion psychology with research into the industry and the buyer, then designed a page that looks and sounds like HappyDog. Four decisions did most of the work.
The program is only for public employees, so it is the first thing a visitor sees.
Home loan shoppers expect spam calls after a form. Proof sits above the fold, under the button and at every form.
Loan terms a first time buyer can follow without feeling talked down to.
New fonts, icons and imagery that feel warm and personal.
“It’s been crazy. Not only our click through rates, but our actual conversions have skyrocketed.”Natalie · HappyDog
“Right now we’re right at about 15 a month for CELP, because our loan officers are so busy with leads and deals that we’ve had to scale back the spend.”Natalie · HappyDog
“I’ve had these recruits, they go to our website. That’s another great reason to have that be so much better.”Chris · HappyDog
Ads can only sell as well as the page they land on. Every Salted landing page starts from the same research as the ads, and is matched to the angle that sent the click.
Want a page that keeps up with your ads?
Bring the page your ads land on today. We’ll show you where the clicks are leaking.
Apply for a strategy call