Pieces that catch the light.

  • #direction
  • #stilllife
  • #onbody
  • #productfilm
Gold earrings resting on a pink conch shell on a cream backdrop

SOLEIL is a concept jewelry brand Salted made to show what a summer campaign looks like without a shoot. Sun, moon and star charms, shot two ways: as objects on shell and sand, and on skin with salt water and sun.

The brief

Give a small jewelry brand a full summer campaign with no studio, no model booking and no samples in the post. We delivered still life product imagery, on body campaign images and two short product films for Reels and Stories, all in one warm sand and sea palette.

Gold sun, moon and hoop earrings set in a grid of scallop shells on cream
A sun charm, a moon pendant, a star charm, a signet ring and two hoops on pale stone in sunlight
Direction

Two worlds that share one light. Still life puts the piece on the things you find on a beach, so it reads as an object worth keeping. On body puts it back on skin, wet and sunlit, so you can picture it on.

World A · still lifeGold on shell, sand and stone.
World B · on bodySalt on the skin, sun on the water.
The work

Every image is cut for the feed and for Stories. The still life and on body frames sit side by side in the grid, so the brand reads as one summer, not two shoots.

Gold charms balanced on a sea urchin shell and smooth stonesA hand with a gold ring trailing through clear pool water
S-01Still life · 4:5S-02On body · 9:16Balanced like a find, worn in the water it came from.
S-03Product film · 8sSun, star, moon. One portrait, a new charm on every cut.
Process

Taste on every frame, with AI doing the heavy lifting. We set the palette and the light first, made the still life and on body frames to match, then turned the strongest stills into short cuts timed for Reels and Stories.

01Direction

Mood, palette and two worlds, still life and on body, set before a single image is made.

02Still life

Charms on shell, sand and stone in warm side light, so the piece is the hero.

03On body

Wet skin, pool water and sun, kept close so the jewelry leads every frame.

04Motion

Stills turned into match cuts and charm swaps, cut for feed and story.

A gold hoop on a wet ear in the sun
Rules on every piece
01The jewelry is the hero. Every frame is built around the piece, with the person or the object there to show it off.
02No material or care claims. Nothing about solid gold, water resistance or tarnish.
03No reviews, ratings or customer counts. SOLEIL is a concept brand and has none.
Work with Salted

Want this for your brand?

Campaign imagery and product films without the shoot. Bring the piece you want people to notice.

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SOLEIL is a concept brand made by Salted Studio. Not a real product, not for sale.No material or care claims shown.